Minyoung Kim, Netflix’s VP for APAC content (excluding India), has quietly become one of the biggest players in the global ecosystem at the world’s leading streamer. She has seen Korean titles ...

Minyoung Kim, Netflix’s VP of content for Asia (ex-India), reveals that the streaming giant’s local-first strategy was behind the unprecedented success of “Squid Game” and continues to ...

Minyoung Kim, Netflix’s VP of content for Asia (ex-India), reveals that the streaming giant’s local-first strategy was behind the unprecedented success of “Squid Game” and continues to ...

The global smash success of Squid Game has become an especially sweet moment of vindication for Netflix executive Minyoung Kim.. Kim joined Netflix in 2016 as one of the streamer’s very first ...

Film viewership among Netflix’s APAC subscribers grew by nearly 20% in 2024, said Minyoung Kim, Netflix's head for APAC content (excluding Korea). Speaking at the streamer’s APAC showcase in ...

Minyoung Kim, Netflix's VP of content for Asia, recently shared the secret behind its success. She emphasized that the show's development focused on local stories rather than aiming for global appeal.

Minyoung Kim, Netflix’s VP of content for Asia (ex-India), reveals that the … ‘Squid Game’ Success Stems From Netflix’s Local-First Strategy, Says Asia Content VP Minyoung Kim: ‘We ...

Minyoung Kim, Netflix’s VP of content for Asia (ex-India), reveals that the streaming giant’s local-first strategy was behind the unprecedented success of “Squid Game” and continues to ...