The hunt is on for an iconic but missing artifact from Robert Zemeckis' classic 1985 film Back to the Future. Gibson Guitars and Universal Home Entertainment, in conjunction with filmmaker Doc Crotzer,

Back to the Future is one of the most iconic franchises in movie history. The fact that it’s been 35 years since we got a new movie and series, and despite a lack of sequels, remakes, or reboots, the movies are still popular.

Gibson is filming a documentary called "Lost to the Future" about the search for the guitar. It also plans to re-issue the ES-345 Cherry Red in October. People can submit tips about the guitar's whereabout via or via a phone number provided on the site.