Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is now available in a ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...