Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is now available in a ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

McDonald's chicken strategy hits new heights with the return of the Snack Wrap, promising to dominate the fast-food chicken ...

McDonald’s popular Snack Wrap has made a triumphant return to menus after a nine-year absence, but the overwhelming customer ...