Guerlain’s Nicola Lavelle speaks to Campaign Middle East about cultivating desirability amongst luxury buyers in the region.

AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete ...

Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously.

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall or ...

The stage is set. MARKETING-INTERACTIVE is thrilled to reveal the finalists for the 17th edition of the Agency of the Year ...

The digital revolution has ushered in an era where technology- driven marketing strategies have become the predominant force ...

Email marketing is one of the most potent channels for connecting with audiences. Teaching beginners the essentials can ...

The digital age has fundamentally transformed how businesses approach marketing, and the key to staying ahead lies in the ...

Our 2025 awards juries are made up of marketing leaders from around the world and, as part of our Judge of the Day series, we ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...