As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Levi's 501s, the Most Important Jeans in History, Are Nearly Half Off Right Now A close-up shot of the 501's now-signature button fly.© Bowen Fernie ...

Levi’s is leaning in with two things that very few fashion brands can match — 172 years worth of history and a tie-up with Beyoncé Knowles-Carter to bring it to life.

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

Levi’s produced the first pair of denim work overalls in 1873, and Wrangler followed in 1947 with what were by now called blue jeans, inspired by their southern heritage and rodeo culture.

At this very moment, Levi's 501s, the jeans you think of when you think of jeans, are priced as low as $50. Here's what makes them the blue standard in denim.

A pair of Levi's jeans sold for more than $75,000. Don't worry. Inflation hasn't gotten that bad. The (really, really) old pair of jeans hails from the 19th century. The jeans were put up for bid ...