Denim goes back centuries and the pants, overalls and jackets made from it are rooted in the history of American laborers ... with five,” said Cheung. The Levi’s logo is two horses strapped to a pair ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

Levi's is launching Blue Tab, a men's and women's collection that revisits the brand's history of crafting authentic workwear ...

These days, there's no chance I'm traipsing around town in too-tight jeans that cinch my belly like a balloon animal. Nor am I wearing a pair that's so baggy I look like a blowfish. Allow me a ...

The simple red tab on the back pocket of Levi’s jeans has been a fashion icon for over ... brand's quality assurance in every garment they produce. The logo effectively communicates the brand’s ...

Welcome to Indiana’s thrift store wonderland, where bargain hunters and treasure seekers unite in a quest for the ultimate find! Mission: Possible. This thrift store’s brick facade hides a treasure ...

A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...

Shares of denim maker Levi Strauss & Co. (LEVI) dropped over 7% in after-hours trading following the company’s disappointing 2025 outlook. However, Levi clarified that the weak forecast stems ...

Guggenheim raised the firm’s price target on Levi Strauss (LEVI) to $22 from $20 and keeps a Buy rating on the shares. After further reflecting on Q4 results, trends in organic growth and ...

Phillips worked with the denim geeks at Levi’s Archives to recreate rare vintage jeans that Dylan wore when ... Newport Folk festival and changes the history of music forever.

And there is nothing more telling for a man in Texas than what brand and style of jeans he wears. For Billy Bob Thornton’s Tommy, Sheridan had one directive: Levi’s 527s. “It was another ...