Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.

Emory claimed the highest honors in Division III athletics when it was named the winner of the 2024-25 Learfield Directors’ Cup. This is the first time the Eagles have won this award, ...