Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

A federal judge dismissed Terrelle Pryor's lawsuit against the NCAA, Big Ten and others, ruling it unviable due to timeliness ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The University of Illinois Division of Intercollegiate Athletics and Learfield announced Tuesday a first-of-its-kind ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...