Kendrick Lamar is not leaving any crumbs on the table in 2025. His pgLang brand has launched a creative agency.

Named after the structure of a story — the beginning, middle, and end — Project 3 aims to build brands from the ground up, ...

Since 2020, when pgLang started operations as a creative communications company, it has not only focused on projects centered ...

Kendrick Lamar launches 'Project 3 Agency'; the agency is co-owned with the rapper's longtime creative partner, Dave Free.

Kendrick Lamar and longtime business partner Dave Free are expanding their creative ecosystem, pgLang, with Project 3, a new ...

Flaco Jiménez, the legendary Tejano accordionist whose career spanned seven decades, has died at the age of 86.

This week's media moves includes new CEO's, fresh faces at Dior and Tory Burch, a major V Magazine exit, and more.

Kendrick Lamar has joined forces with Dave Free to launch a new creative agency dubbed 'Project 3'. Find out more here.

The Melodic Blue is the debut studio album by American rapper and producer Baby Keem. It was released on September 10, 2021, ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global ...

The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s Apple Super Bowl Half Time Show and famously has an ongoing feud with rival ...

Departing from the super chunky silhouette of their joint Moab Speed 2 GORE-TEX released in the Spring, the MTL Long Sky 2 ...