IPL needs a 12-16 week operating window to match the brand value of top sporting leagues in the world including the NFL, NBA and Premier League, reckons Punjab Kings co-owner Mohit Burman.

Punjab Kings co-owner Mohit Burman has called for a longer IPL season to elevate its global brand value. He believes a 12–16 ...

Punjab Kings co-owner Mohit Burman feels a 12–16-week IPL season will boost the tournament's brand value, rivaling the NFL ...

The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting leagues in the world ...