Instead, iicon might find itself competing with another event, one you may not be familiar with. You see, iicon doesn't seem to be your standard all-access public-facing trade show like E3 was.

ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.

The ESA, who previously ran E3, has announced a new event, the Interactive Innovation Conference (iicon), check out the details here.

WASHINGTON, Feb. 6, 2025 /PRNewswire/ -- The Entertainment Software Association (ESA) today announced the launch of the Interactive Innovation Conference (iicon), a first-of-its-kind event ...

E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders" "We are creating a space for visionaries across industries to come together, connect and reimagine ...

Entertainment Software Association (ESA)—still exists. The group is back with a new gaming event, but it's not what you might expect. Called 'iicon' or Interactive Innovation Conference, this ...

The ESA's new professional event is called the Interactive Innovation Conference (or iicon for short). E3 is firmly shut down, though, and iicon won't take place at the LA Convention Center.

Rather than try to rebuild E3, the ESA has created an entirely different event to bring the games industry together every year; one that’s not open to the public.

The Entertainment Software Association has announced that the first Interactive Innovation Conference, or “iicon,” will take place from April 27 to 30, 2026 at Fontainebleau Resort in L… ...

ESA's leaders and the winners of the launch challenge must persuade their home governments to pay up. Let's take a moment to compare Europe's launch industry with that of the United States.