Price When Reviewed Apple iPhone XS Max: From $1,099 Apple iPhone X: $999 (64GB); $1149 (256GB) Apple’s unveiled three new iPhones for 2018-2019. The iPhone XS, the iPhone XS Max, and the iPhone XR.

Both the iPhone X and iPhone XS Max feature dual-lens camera systems with an f/1.8 12-megapixel wide-angle lens paired with an f/2.8 12-megapixel telephoto lens that enables 2x optical zoom, but ...

The newer model 6.5-inch OLED display iPhone XS Max outdoes Apple's first OLED display device, the iPhone X, by delivering higher brightness and higher absolute brightness color accuracy.