Her clarification came amid longtime controversy surrounding the Flamin' Hot Cheeto origin story and who exactly invented the spicy, red-dusted snack that has evolved into a billion-dollar brand.

Key points A Flamin’ Hot Cheeto shaped like Pikachu, dubbed “Pikacheeto,” is up for auction at Goldin and has already reached a $3,250 bid. It’s one of several rare Cheetos on offer ...

The new Hulu film “Flamin’ Hot” is the underdog story of a Frito-Lay janitor-turned-executive who against all odds made a name for himself and the popular Flamin’ Hot Cheeto.

Already calling it now: Katy Perry wins Halloween! The 30-year-old pop star went to Kate Hudson 's Halloween party Thursday night dressed as a Crunchy Flamin' Hot Cheeto—and yes, she was a ...

Cheetos come in all shapes and sizes. But a few years ago, a snacker stumbled upon a particularly unusual looking version of the crunchy treat: a Flamin’ Hot Cheeto that looked like Charizard, a ...

Back in 2017, a Cheeto in the shape of Harambe the Gorilla was even sold on eBay for $99,900. Once auctions closed for the Jordan Cheeto last March 29, 2025, it failed to generate the same buzz.

The "Roar" singer, 30, said no to the typical sexy costume in favor of a LOL-worthy Flamin' Hot Cheeto getup for Kate Hudson 's annual Halloween bash on Thursday, Oct. 30, in Los Angeles.

(Gray News) - A Flamin’ Hot Cheeto said to resemble the famous ‘Jumpman’ Michael Jordan hits the auction block. After a Charizard-shaped Cheeto sold for a whopping $87,840 recently, Goldin ...

And it's true, like, the Hot Cheeto Girls are always Black and Latina, but the original kind of depiction didn't, like, use that as a punchline, if that makes sense.

It all started last month when Chris Astoyani grabbed a bag of Flamin’ Hot Cheetos at work. After shaking the cornmeal snacks onto a plate, he noticed that one of them looked nothing like a Cheeto.

And so I think that the Hot Cheeto Girl kind of phenomenon is a good example of how marginalized people can take a stereotype and really turn it onto its head and be like, actually, we're good.

And it's true, like, the Hot Cheeto Girls are always Black and Latina, but the original kind of depiction didn't, like, use that as a punchline, if that makes sense.