Another major streaming platform is set to crack down on password sharing. JB Perrette, head of streaming and gaming at Warner Bros. Discovery, just told investors that HBO Max will begin an "aggressive" messaging campaign about the practice beginning next month,

HBO Max warns that its password-sharing crackdown will get aggressive in September. So far, the company has been playing nice but no more.

Rather than merely nudging users to pay for account sharing, HBO Max is preparing to clamp down hard on freeloaders starting in September.