The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

Three years after launching, Hailey Bieber is selling her beauty brand Rhode to e.l.f. Beauty in a massive $1billion deal but ...

Hailey Bieber’s brand Rhode Beauty just hit a billion-dollar payday. Life & Style breaks down the deal that thrusts the ...

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Beauty announced that it has signed a $1 billion deal to acquire Hailey Bieber's skincare brand, Rhode. Per a press release, ...