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“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...
10h
The Desk on MSNGracenote: Metadata helps boost effectiveness of contextual CTV adsAd buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
These three services are now home to 92% of sports programming available globally on five top SVOD services, according to ...
The three streamers, Apple TV+ and Paramount+ saw TV, movie and sports programming grow 5% in the second quarter of 2025.
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
7d
The Desk on MSNGracenote: Live sports fueled SVOD content growth in Q2Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto NEW YORK, May 21, 2025 /PRNewswire ...
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