“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...

Gracenote has released a report detailing how its contextual video data can support advertisers seeking ... Read More ...

The availability of streaming content across the leading global subscription video-on-demand platforms increased by 5 ...