Sydney Sweeney's American Eagle campaign, promoting their jeans, has stirred controversy online. While the company saw a sales surge, some critics likened the ad to eugenics, citing racial superiority theories.

Clothing retailer American Eagle has addressed its controversial ad campaign starring "Euphoria" actress Sydney Sweeney.

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.