A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

Since her breakout role in HBO's "Euphoria," Sydney Sweeney has become one of the most-talked about actresses in Hollywood. She's appeared in a number of films across different genres, and has additional projects set to release in the near future.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.