Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans.

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...

Bud Light spent decades using funny commercials of hot women to build the top domestic beer brand, only to become a national punchline after the Dylan Mulvaney fiasco.

Family Research Council slams Ulta for selling Jonathan Van Ness hair products, accusing the company of mocking women.

The Sydney Sweeney defender-in-chief has logged on. In a Truth Social post issued Monday, president Donald Trump lauded the Euphoria star’s appearance in a controversial American Eagle jeans ad that ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...