Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Corporate America is still clawing its way out of the wokeism of the Biden era. Bud Light hasn’t yet recovered from its ...

To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans.

Lizzo is calling out Sydney Sweeney’s controversial American Eagle jeans ad in a new song. On Wednesday, the four-time Grammy ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Ulta Beauty is facing online backlash over their new ad campaign with non-binary influencer Jonathan van Ness. Last month, the cosmetics store chain launched Jonathan's haircare brand JVN Hair.

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...

Bud Light spent decades using funny commercials of hot women to build the top domestic beer brand, only to become a national punchline after the Dylan Mulvaney fiasco.