Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

As marketing undergoes one of its most radical overhauls in decades, the role of the Chief Marketing Officer is being ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

Swiss innovation centre CSEM, in collaboration with Dutch deep-tech startup QDI Systems, has developed what is claimed to be ...