Some beach variety packs of High Noon hard seltzers included canned cocktails mislabeled as blue raspberry Celsius energy drinks. The affected lots were sent to retailers in six states last week.

One fan, who admitted to drinking Celsius "everyday" while being sober for 11 years, pushed back, saying the company shouldn't be joking, noting that its decision to capitalize on "something that could have hurt people who are sober and love your products is a choice."