Bud Light has lost $110 million in sales volume year-to-date compared to the same period last year. The number of Bud Light cases sold was down 28.4% in the week ended May 13 from a year ago ...

Bud Light off-premise sales have continued to see sustained contractions compared to the same time last year, as the beer brand suffers its worst decline in year-on-year volumes since its brief ...

Bud Light has been the subject of boycott calls since Dylan Mulvaney made a post featuring the beer in April. Dylan Mulvaney / Instagram. That’s wider than the 24.4% drop seen during the prior ...

Bud Light sales have not seen a notable improvement in the period leading up to the July 4 holiday week, according to the latest U.S. beer market figures—a time when breweries are expected to ...

Bud Light, continuing to face backlash, saw another seven-day period of declining U.S. sales in the last full week of May. Bump Williams Consulting provided NielsenIQ data.

Bud Light is still the bestselling beer in America by far, said Bump Williams, the founder, president and CEO of the agency that bears his name. In 2022, ...

Bud Light recently partnered with trans activist and popular TikTok creator Dylan Mulvany (boasting 10.8 million followers), who revealed that Anheuser-Busch had sent her a can of Bud Light with ...

Bud Light demand has fallen more sharply in the wake of the brand’s partnership with trans influencer Dylan Mulvaney. But the beer has made up less of AB InBev’s U.S. volumes over the years.

The Bump Williams consulting group characterizes Bud Light as “in serious trouble this year” of “losing that No. 1 position at the end of calendar year 2023 to Modelo Especial. ...

The newest version of Bud Light is even lighter. Anheuser-Busch has announced the launch of Bud Light Next, the company’s first-ever zero-carb beer. The beverage, which hits shelves in early ...

The Bud Light-Dylan Mulvaney controversy has continued to dominate the news cycle since last month. Five weeks into the marketing fiasco beer sales continue to slide with consumers.

Anheuser-Busch CEO: Bud Light should be bringing people together 07:52. Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows.