This article was originally published on www.si.com/onsi/racing-america as Starting Lineup: 2025 NCS Brickyard 400 at Indianapolis. The analytics firm thrust into the spotlight by a viral Coldplay concert clip has responded with a humorous social media post poking fun at the situation.

HENDERSON, Ky (WEHT) – NASCAR travels back to the Indianapolis Motor Speedway for the Brickyard 400. Dave Griffiths joined our Ayden Crowley on one NASCAR superstar who should be very familiar with the famed oval. You can watch the full segment in the attached media player.