CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

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Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks Corporation (NASDAQ:SBUX) is one of Cramer’s favorite stocks, primarily due to the firm’s CEO, Brian Niccol.