Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.It's e.l.f.'s largest acquisition to date, eclipsing its $355 million purchase of skin ...

A major announcement is making waves in the industry: e.l.f. Beauty has officially acquired Hailey Bieber’s fast-growing skin care brand, rhode, for $1 billion. Known for its simple yet high ...

There’s a new billion-dollar beauty brand in town. On Wednesday, E.l.f. Beauty announced that it would acquire Hailey Bieber’s Gen Z-loved line, Rhode, for a cool $1 billion. The sale was ...