Don't wait to add this pigtail braided main character to your collection, because only 6,000 were made and they're not long ...

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney ...

"I had held on longer than most and, up to age 12, could still find one or two friends who would secretly, shamefully, play ...

The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads ...

The American Girl doll brand is causing outrage over its new book aimed at kids that discusses gender issues, including advice on transitioning and information about puberty blocker drugs. The 96 ...

American Girl has published a 'Smart Guide' book for girls ages 3-12 that urges them to consult with a doctor, not their parents if they have questions about their gender identity.

American Girl's newest "Girl of the Year" is making history. The famous brand unveiled Corinne Tan, its first Chinese American "Girl of the Year" on Thursday.

American Girl will launch several other initiatives throughout the year designed around the story of the Lea doll, including a paid app as well as free and paid in-store events. The doll will be ...