On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference, of which North Texas is a member, announced a rebrand on Monday morning ahead of its annual ...

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

Like many of the other non-Power 4 conferences, the American Athletic Conference is turning into a farm system for the major ...

As of Monday morning, what we used to know as the American Athletic Conference and informally call “the AAC” is no more. Say hello to the American Conference with its "Built to Rise" tag line, new ...

Though it may seem like a subtle change – American Athletic Conference versus simply the cleaner and more direct American Conference – it is about more than avoiding confusion with the Atlantic Coast ...

After helping the UTSA baseball program to its best season in school history, James Taussig signed a minor league baseball ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The rebranded American Conference announced its schedule pairings for the 13 teams in the league. Each team will play 18 ...