Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Ballerina' John Wick spinoff is coming in under expectations at $25M-$27M in a weekend ruled by 'Lilo & Stitch' at $33M ...

The theatrical merch game has hit new heights with a massive Galactus popcorn bucket for The Fantastic Four: First Steps that ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

You can have a blast all summer long in metro Phoenix. You just need a plan and some sunscreen. Here's a summer's worth of ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

It may be hard to believe, but it has already been 25 years since Hollywood diva Salma Hayek inked her memory as Serendipity ...