These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

AJ Dybantsa’s rise in the basketball world has been nothing short of impressive. Despite his busy offseason preparations, the BYU commit is still finding time to connect with his growing fanbase.

Looking ahead to the 2025-26 college basketball season, there are a number of teams in the Big 12 that are viewed as NCAA ...