Top 10 US lead gen companies, like Intent Amplify®, use AI and omni-channel strategies for B2B growth. They deliver ...

Upgraded ZoomInfo Technologies to a buy rating due ... This is a strong validation that customers see the ROI and are willing to pay more for solutions that enhance their productivity and are ...

Google explains that understanding the ROI response curve is one of the most strategic steps a marketing team can take. This curve describes how return on investment behaves as marketing spend ...

ZoomInfo (Nasdaq: ZI) visits the Nasdaq MarketSite in Times Square. The Go-To-Market Intelligence Platform, which held its IPO in 2020, will officially change its ticker symbol from ZI to GTM. In ...

Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets ...

According to the Education Data Initiative (EDI), the average bachelor’s degree has a lifetime return on investment (ROI) of nearly 682% — but it takes a long time just to break even.

In this article, we are going to take a look at where ZoomInfo Technologies Inc. (NASDAQ:ZI) stands against the other growth stocks under $10. Growth stocks refer to companies that grow their ...

However, experts caution that an overreliance on retargeting may do more harm than good — cannibalizing brand ROI, stalling growth, and even irritating loyal customers. Anand Jain, Co-founder ...

Below, 19 Forbes Business Council members share ways businesses can measure the ROI of AI initiatives. Read on to learn specific metrics they recommend businesses closely track.

The problem isn’t asking about ROI. It’s asking too early, too narrowly, and too literally. Taking too rigid an approach could cost you the real prize: broad, compounding businesses ...