Although the S&P 500 is down 2.4% over the past six months, ZoomInfo’s stock price has fallen further to $10.28, losing ...

Top 10 US lead gen companies, like Intent Amplify®, use AI and omni-channel strategies for B2B growth. They deliver ...

Let’s dig into the relative performance of HubSpot (NYSE:HUBS) and its peers as we unravel the now-completed Q1 sales ...

ZoomInfo , the Go-To-Market Intelligence Platform, today announced a strategic partnership with Five by Five (5x5) Data, a member-driven collaborative data provider, to enhance and diversify its B2B ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

In a bold statement of intent, BYD Australia has bolstered its executive team with the appointment of its first chief marketing officer. Kate Hornstein – who has spearheaded the brand’s rapid ...

Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Best Buy has significantly reduced its sourcing of Chinese-made products as CEO Corie Barry stressed that the retailer needed to stay agile amid more tariff uncertainty. Tariffs (even on pause ...

THE GROUP of 54 players selected to get access to the AFL's new $35 million marketing fund has been locked in, with the game's biggest names set to cash in with the lucrative allowance. The marketing ...