YouTube, Premium and lite tier

YouTube Trying Again With 'Premium Lite' Subscription
YouTube has tested cheaper versions of its premium service overseas in recent years, but it now appears poised to launch in the US.
YouTube Premium Lite is coming to the US for the first time, but there's a catch for music lovers
YouTube is planning to launch a new version of Premium Lite in the US and a few other countries. The tier will get rid of ads on most videos.
YouTube reportedly launching new ‘premium lite’ tier soon
YouTube is close to announcing a new "premium lite" lower-priced version of its subscription service, Bloomberg reports.
Google may be close to launching YouTube Premium Lite
In a statement, YouTube spokesperson Paul Pennington tells The Verge that the company has been testing “a new YouTube Premium offering with most videos ad-free” and that “we
YouTube Launching Premium Lite—How Will This Impact Music Subscriptions?
A new report suggests YouTube’s pared down ‘Premium Lite’ subscription offering is arriving soon. The option would de-couple the YouTube Music subscription, offering those who purchase it ad-free YouTube (but not music).
Google will finally uncouple YouTube Premium and YouTube Music with 'Premium Lite'
Bloomberg reports that Google is preparing a tier of YouTube Premium that no longer includes YouTube Music, for a lower price.
YouTube Premium Lite will miss out on a crucial feature
YouTube Premium has established itself as one of the most popular subscription services because of the benefits that it offers. However, the company is working on a trimmed-down version of this service called YouTube Premium Lite.
How TV companies learned to stop worrying and love YouTube
Media companies have been putting full-length episodes of shows, entire movies, and even originals onto YouTube.
How a computer that 'drunk dials' videos is exposing YouTube's secrets
YouTube is about to turn 20. An unusual research method is unveiling statistics about the platform that Google would rather ...
YouTube’s ‘New TV’ Rationale: Distance From Its ‘Adpocalypse’ Past
YouTube may have finally found a way to spotlight its favorite creators and prevent advertisers from jumping ship ...
For many viewers, YouTube is TV now. What that means for Hollywood
Streaming hours on YouTube, including the YouTube TV live television service, increased 27% in 2024, making it “by far the ...
What the Tech: Unseen YouTube videos
Ever scroll through YouTube and wonder about all the videos that never go viral? We're all familiar with the mega-hits, the ...
YouTube TV, Paramount reach deal ensuring CBS, MTV, other channels remain on platform
YouTube TV and Paramount have agreed on a multi-year deal to keep CBS, MTV and the other 100 plus channels owned by the ...
YouTube Plans Lower-Priced, Ad-Free Version of Paid Video Tier
Alphabet Inc.’s YouTube plans to introduce a new, lower-priced version of its paid video service, offering its vast library ...
YouTube TV, Paramount reach deal to keep channels on streaming platform after contract dispute
YouTube TV announced a deal to keep Paramount channels on its platform had been reached Saturday night, ending a public ...
YouTube on Android TV gets new 'lyrics' view for your sing-a-long nights
YouTube on Android TV is getting some new viewing modes for music videos, including one with a live lyrics view.
YouTube Music's My Mix playlists could get an interesting visual tweak
YouTube Music is testing new names for its auto-generated My Mix playlists based on genre/mood. This addition could enhance ...