We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

Articulating your value proposition as an advisor is harder than ever due to changes in the industry that have advisors both racing to increase their breadth of services and compete against new ...

Brex reports that choosing a business credit card involves evaluating spending patterns, fees, rewards, and customer service ...

Your value prop can be as simple as a portrait, especially if it can explain your value proposition. Here are some advisors I’ve run across who’ve used pictures as their value props: ...

If you’re still valuing your advisory practice like it’s 2010—calculating multiples strictly on assets under management (AUM)—it’s probably time to step away from the spreadsheet and reassess. It’s a ...

Understanding Your Value Proposition October 29, 2023 — 11:28 am EDT Written by dkorth@finsum.com (FINSUM) for FINSUM -> ...

Developing a value proposition also means developing distinctiveness despite the fact that the most popular items on a c-store menu are also some of the most commonly available.

Many taxpayers appreciate technological convenience, and Optima Tax Relief delivers through its innovative mobile application ...

Create a personal brand statement and stick to it. Be consistent. You are communicating your brand identity and value proposition, so your messaging must be clear, concise and memorable.

Fixed annuity rates are strong, but variable annuities offer growth, so which one is the better choice this August?

However, these stories must work toward conveying the identity and value of your personal brand. One of my clients was hired to lead a team during a particularly rocky time in the company’s history.