As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...

On Tuesday, YouTube announced features that will help to optimize both the viewing and creating process for Shorts. Interestingly, most of these features are already found on TikTok and Instagram.

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...

Through this feature, Shorts creators can splice 1- to 5-second clips from public YouTube videos. When a short is created using clips from long videos, the original creator gets credited via a link.

Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube's standard long-form videos can be any aspect ratio and up to 12 hours long or 128GB. Shorts, conversely, must be either vertical or square and can only be a few minutes in video length.

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes.

Much like its rival alternatives from TikTok, Snapchat, and Instagram, YouTube Shorts focuses on delivering an endless stream of content in a vertical feed. Similar to the standalone YouTube web ...