The benefit of YouTube’s UGC model, he says, is the platform doesn’t have to fork out cash for content upfront. Rather, it pays out ad revenue based on how popular videos are.

The business model canvas and the value proposition canvas, both created by Alexander Osterwalder and his team, are frequently employed in tandem to refine and validate business models.

The best practices of considering all nine segments of the Business Model Canvas are, well, best practices. The differentiation between those who lose, win or win disproportionately are the ...