YouTubers already subscribed to an unofficial channel will automatically be added to the official channel while the unofficial one becomes inactive, YouTube says. “The Official Artist Channel is ...

YouTube on Tuesday announced plans to consolidate artists’ channels on its platform, uniting all of an artist’s subscribers under their Official Artist Channel. The effect will be a ...

YouTube said it will expand the rollout of the new Official Artist Channels to artists on the platform over the coming weeks. Pictured above: Taylor Swift’s Vevo channel on YouTube ...

Once an owned & operated channel is upgraded into an OAC, it is essential to note that the channel will now focus primarily on music. This is especially important for artists and bands that have other ...