YouTube is making a significant change to the way that its mid-roll ads work. The alteration is reportedly being made to improve the experience for both YouTube content creators and their viewers.

Make sure you’re on the YouTube page. Click on the Brave Shields icon or the lion icon in the address bar. Turn off the toggle right to ‘Shields are UP for www.youtube.com’ and refresh the page.

Without YouTube Premium, you’re doomed to watch ads every few minutes, sometimes more often. If you’re exhausted by head-spinning ads, consider purchasing a YouTube Premium subscription.

YouTube’s bad ads problem seems to be getting even more pervasive, with a clear failure in content moderation highlighted by a growing number of reports on platforms like Reddit. In the latest ...

YouTube is always cooking up new ways to show you ads. Be it skippable ads, non-skippable ads, mid-rolls, or bumpers, the goal, as always, is to find more places to make more money. And now ...

When it was introduced, Premium Lite was billed as a way to remove the ads from “most videos” for $7.99 per month, which is just over half the price of the full $13.99 YouTube Premium ...

Tech-focused creators that show how to use third-party tools to block ads or download videos from the site (again, without paying the steep fees for YouTube Premium) are getting their videos taken ...

Alphabet's Q4 financial results (via Variety) reveals that YouTube ads raked in more than $10.4 billion in the quarter—to be clear, that's 10 billion smackers in just three months.