Butter yellow is having a moment, and honestly, we saw it coming. Soft, golden, and just the right amount of nostalgic, this ...

Kate Middleton wore a butter yellow dress while hosting a garden party with Prince William at Buckingham Palace. We rounded ...

Ever noticed how some days you just feel better in certain colors? It's not just your imagination! The hues we choose to wear ...

Dyers say pigments can imprint a favorite color on clothing, quilts or even yarn and give them a way to connect with nature ...

Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

the color has gone on to infiltrate the offerings of brands across the pricing spectrum. Mass retailers like the Gap, Banana Republic and Abercrombie & Fitch are selling butter yellow clothing, as ...

She wore the same outfit to Queen Elizabeth's Platinum Jubilee. Kate Middleton's butter yellow ensemble at today's Royal Garden Party had a subtle connection to Queen Elizabeth II. The late Queen ...

Fashion and interiors have long influenced each other’s color palettes ... Deco architecture impacted both clothing and jewelry in the 1920s. Yet butter yellow’s newfound popularity can ...

lululemon's popular Everywhere Belt Bag is now available in Butter Cream, a trending color. Butter yellow, inspired by KitchenAid's 2025 Color of the Year, is gaining popularity in fashion and ...