Former NBA star Yao Ming has helped curb the consumption of shark fin soup in China, simply by telling the Chinese public how it's made.

NBA star Yao Ming pledged Wednesday to give up eating shark's fin soup, a Chinese delicacy, as part of a campaign to promote wildlife protection in his homeland. "Endangered species are our ...

While shark fins have been used to make soup for hundreds of years, until recently consumption was limited to a small elite, said Yao, who gave up eating shark fin in 2006 and says he avoids ...

It may be tempting for shark fin dealers to blame foreign environmental organizations for their shrinking market, but that would ignore the substantial impact of former NBA star Yao Ming, the ...

Yao Ming committed to stop eating shark fin soup in 2006 after learning of the cruel and wasteful practice of "’finning"’ and the threat of extinction facing many shark populations as a ...

Chinese basketball star Yao Ming pushes a white ceramic cup of shark fin soup across a table. In an aquarium tank to his right, a bleeding computer-generated shark sinks to the bottom.

Basketball superstar Yao Ming and British entrepreneur Richard Branson joined forces on Thursday to get shark fin soup off the menu and save some of the species from extinction. Basketball star ...

NBA star Yao Ming is featured in a new ad campaign aimed at wealthy Chinese, urging them to say no to shark fin soup in order to combat the overfishing of certain species. The ad shows Yao pushing ...

August 6, 2007: On this day, in what the Chronicle described as a towering event, Houston Rocket Yao Ming married Ye Li, his girlfriend of eight years at a private Shanghai ceremony at the five ...

From Kublai Khan to Chairman Mao, China has a storied history of towering figures when it comes to state affairs. None, though, have loomed larger than former basketball star Yao Ming.

Yao Ming swears off shark's fin soup (AP) Updated: 2006-08-03 07:03. NBA star Yao Ming pledged to give up eating shark's fin soup, a Chinese delicacy, as he joined a campaign to promote wildlife ...