She can also consider working with local influencers and invite them in to try the pastry and post about it for her followers to see. It’s not always clear if a social ad campaign delivers results, ...

The hearing Tuesday comes as political leaders and major government agencies are seeking to build and tighten their relationships with online content creators, often working with influencers to ...

Unlike child actors who are protected by well-established labor laws such as California’s Coogan Law, which mandates a ...

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator ...

Cybersecurity experts are turning influencers to raise awareness about different kinds of attacks and trends in the industry.

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator economy and how governments should be thinking about working with ...

Beauty influencer Guava Beauty — whose real name was Guava Shuishui — died on May 24, per a statement uploaded to her Instagram account. She was best known for taste-testing food and reviewing ...