While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

The interest in such technology for various industries is the ability to train employees and work on the design ... Michael Campbell, EVP & general manager, augmented reality at PTC, commented ...

with new lobbies and tech-enabled work spaces as a part of its Travel Brilliantly campaign. When consumers scan the ad with the Blippar application, an augmented reality feature brings ... States vice ...

Many believed it to be a 7D hologram, but it's the work of super secretive tech startup Magic Leap, which is trying to change the world with its augmented reality headset. Story and editing by Ben ...

With growing technological advancements driving the progress of virtual reality and augmented reality ... He said the goal of the study was to observe how AR changes the nature of work for people in ...

When it comes to why General Motors - one of the world's most iconic automotive manufacturers - is merging customer experience with technology, Director of Marketing and Customer Experience, Mark ...

Chronicles of Metaverse: The Race of Virtual Reality and Augmented Reality By Noh Seok ... and director. In his 1938 work The Theater and Its Double, Artaud used the term "virtual reality" to ...