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Delta Air Lines Inc. is facing scrutiny from U.S. lawmakers over its plans to use artificial intelligence for setting ticket prices.

Unlike dynamic airline pricing that considers general demand and supply, Delta's AI system, powered by Israeli company Fetcherr, creates highly personalized prices based on who you are as a customer.

Delta to expand its AI ticket pricing model, to the disdain of some lawmakers, consumer advocates The API failed to deliver the resource. Delta says AI is only going to streamline their dynamic ...

The move comes as more industries embrace dynamic pricing, adjusting prices using a range of factors such as demand, season, and customer data.

Welcome to the era of true dynamic pricing, where artificial intelligence can process millions of data points instantly to set the perfect price every time.

U.S. lawmakers raised concerns about Delta’s use of AI to help with pricing, saying they worried about discrimination and privacy issues.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.

How will AI-powered dynamic pricing affect the way passengers choose to fly?

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s individualized approach.