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Look what happened to Oasis fans in 2024. Ten million fans in 158 countries queued for hours on the Ticketmaster website, only to discover that the prices had jumped from €160 to €400 at the final ...

In November 2024 the Competition and Markets Authority (CMA) announced a project to consider how and when dynamic pricing is being used across different sectors of the UK economy and how that may ...

How will AI-powered dynamic pricing affect the way passengers choose to fly?

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved.

Amid growing political concerns that supermarkets are quietly gouging shoppers through dynamic "surge pricing," a new study from the University of California Rady School of Management offers a ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.

The move comes as more industries embrace dynamic pricing, adjusting prices using a range of factors such as demand, season, and customer data.

Welcome to the era of true dynamic pricing, where artificial intelligence can process millions of data points instantly to set the perfect price every time.

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) We asked financial and travel experts, from a frequent flier to a former ...