Wendy's plans to test surge pricing in restaurants Your burger and fries could soon cost $12 in the morning and $20 just a few hours later — at the same restaurant. That's because more eateries ...

Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm. Buying a plane ticket the day before you fly is more expensive than buying it six months early. These are surge pricing tactics so ...

However, the application of dynamic pricing in sectors with more constant demand, like the restaurant industry, introduces a new set of challenges and considerations. Recently, Wendy’s announced ...

A Chicago hotel might see rooms going fast at $300 a night in July, but drop the price to $150 in December to minimize vacancies during the slow season. That’s dynamic pricing at work. And if ...

Dynamic pricing coming to Wendy’s highlights a potential “turning point” in technology for the fast-food industry, said Jonathan Maze, editor-in-chief of trade publication Restaurant Business.

Dynamic pricing is increasingly common in a variety of industries and settings. In a recent NerdWallet survey, many consumers reported being resistant to the concept.

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you.

In a conference call earlier this month, Wendy’s CEO Kirk Tanner said the fast-food chain would experiment with dynamic pricing as early as next year. Wendy's surge pricing “Beginning as early ...

Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm. Buying a plane ticket the day before you fly is more expensive than buying it six months early. These are surge pricing tactics so ...