A logo is often seen as a constant: a solid and immutable representation of a brand's identity (see how to design a logo). But what about brands whose identity is all about creativity of all kinds?

The Minnesota Wild design is gutsy, beautiful and true to the team name, but its complexity alienates some people, and that's what keeps it just outside THN's top 10 logos. The Minnesota Wild ...

The 24th spot on the AHL Logo Ranking belongs to the Iowa Wild. While it’s attempting the simple elegance of the Minnesota Wild word mark logo, the franchise would be better off attempting ...