Why should a company use social media? Well there are a number of reasons why a firm should be on social media. Here we go through some of the most common objectives and reasons why firms should be on ...

Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop ...

It’s everywhere. At conferences, in trade publications, and across your social media feeds. I am, of course, talking about AI ...

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

An apparent cougar spotted in Rochester inspired viral memes and marketing buzz, showing how brands can quickly leverage real-time trends for online visibility.

Even though social media posts and ads can seem glamorous and exciting, people often end up feeling worse after looking at friends’ posts and influencers’ photos and videos. Why is that ...

Input Your Script: Many free AI video generators come with text-to-video features. Simply input your script, and the tool will generate scenes based on your text. Once the basic structure of your ...

For marketers and creators, this shift means that content once confined to the Instagram ecosystem can now reach broader ...

Markets may be up this year despite tariffs because of "countervailing forces such as AI excitement, lower gasoline prices and the promise of fiscal stimulus and deregulation," said Kelly. The healthy ...

What am I overlooking? We have one grandson and we will fund a 529 to cover college, although our son and his wife, another hedge-fund trader, have enough. I feel guilty. I enjoy vacations to Europe ...

From world-class speakers to why AI isn’t just for the tech savvy, we sat down with Manuela Dias de Deus at AI Empowered to go behind one of South Africa’s most unique AI summits.

Once a relic of the nineties and noughties, new research has found that sunbeds are having revival – with Gen Z leading the ...