Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

This can provide honest and unprompted data regarding how consumers interact with a product or service. Field trials ... moves by its competitors, identify market opportunities, and mitigate risks.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.